RELATIONSHIPS
The people you are around play a major factor in shaping your personality. These people helped to make Rufus the way he is.FAMILY
The only known member of Rufus's family in the game is President ShinRa. I think Rufus' mother may have been mentioned at the Honeybee Inn, but she isn't in the game, so I'm going to assume she is deceased or very rarely around. I also assume there were no siblings. Rufus' family life was obviously not a very good one. Rufus only had his father to interact with, and we know that he resented his father deeply and well, even tried to have him knocked-off a time or two. He criticized his father's rule of the company after his death, and didn't mourn him.
SHINRA
When Rufus becomes President, he becomes the boss. Therefore, the upper-level ShinRa employees are now under him. I think they resented him slightly, thinking he was just the bratty rich boy who has power only because of his daddy. Rufus proves them wrong after becoming President, showing them that he is very capable of ruling the company and that things are different than when his father was around. There doesn't seem to be any love lost on Rufus' side either though, and I get the feeling that he'd have fired most of them if only there'd been any worthy replacements. The ShinRa board members consist of Palmer, Hojo, Scarlett, Reeve, and Heidegger.
TURKS
Before becoming President, Rufus was head of "Administrative Research", or, the Turks. The Turks' job is pretty much just to do ShinRa's dirty work. They remain very loyal to Rufus, despite the fact that he doesn't really treat them with the respect that they deserve and also that he may or may not have tried to have them killed in the past. I think that Rufus really does respect them deep down, but wouldn't ever show it publicly; he does have a reputaion afterall. The Turks include: Tseng, Reno, Rude, and Elena (plus many past members).
AVALANCHE
In FFVII, otherwise known as Cloud and the gang, Rufus sees the group as a problem that must be dealt with. They stand between him and the Promised Land, and he won't have that. He sends the Turks to take care of them several times, with no successes. The only real contact he has with them is at the ShinRa tower. During the BC timeline, Rufus sees AVALANCE as a tool to be utilized against his father, when he attempts to use the organization to kill the President.
SEPHIROTH
Rufus and Sephiroth are after pretty much the same things; the Promised Land and world domination, thus making them immediate enemies. That's just how it works. Sephiroth wants the promised land, Rufus must destroy him before he gets in the way.
Part of Final-Heaven.org.
This site is 100% unofficial. Rufus and Final Fantasy are © Square Enix.