Rufus ShinRa is one of the Villains in Final Fantasy VII. He is Vice-President of the ShinRa Electric Company and takes over as President after his father is murdered by Sephiroth. The ShinRa company made it's fortune by converting mako energy from the earth into usable electric energy. After his father's death, his intrests become finding Sephiroth and the promised land(a land supposedly abundant with mako energy). His father had been concerned with finding Aeris, an ancient, to study her and the connection between mako energy and the life stream, but Rufus does not persue this after he is President. Rufus is a ruthless leader, believing that it is better to control people through fear than through money as his father believed.